End of Google?

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I’ve been a user of Google search from the very earliest days of 1998. I remember the switch from the likes of Yahoo and Ask Jeeves. It was transformational. But recently I have been getting more and more stuck, when I want to find content, Google Search just isn’t good enough and other alternatives such as Bing aren’t there either.

I am sure that in the fullness of time, AI will catch up, but for today it is a far inferior product for my purposes than a simple search.

So, enter Kagi which is a paid search engine. It feels very much like Google before it was enshittified over the last few years by the need to squeeze every last advertising penny out of the search results page.

It’s not cheap, and it won’t suit all needs. I am not even sure it will survive as I expect the business model is going to be very difficult to keep running, but so far it is sticking with me.

What’s your search experience? How do you find what you need on the internet?

One response to “End of Google?”

  1. I’m using Perplexity, basically an LLM wrapper on top of Google/Bing search.

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