If you do a search on Google for the word failure at the moment the top result will take you to the official White House Biography page of George W Bush. This has been achieved by a concerted campaign among website admins and bloggers using a technique called Googlebombing. When lots of people create links to the same site using the same key words in the link it will fool the Google search engine into moving that site up the search rankings. Childish but quite fun if you can get enough people involved.