TV Shows on ITMS

Well it appears that the iTunes Music Store has finally started selling TV shows here in the UK. In and of itself not big news, especially when you see the very small selection of programmes you can download and the fact that they cost £1.89 (or $3.78 for those over the pond). But what it does open the way to is movies being available at some point in the near future and then the Apple TV actually becomes an appealling product.