Google Blogoscoped is reporting an interesting rumour that Google will be taking over Feedburner. This has the potential to be really good. The stats that Feedburner provides about your blog are unrivalled and in conjunction with Analytics it would make a pretty impressive combination. For those of us running Google Adsense I guess it will also offer the opportunity to put ads into our feeds. Not sure this is such a good thing, but it’s a price I think I’ll be willing to pay if the takeover happens.
Ads in feeds good only for webmasters. For users it’s just increased traffic 🙁